Nike, HP, Apple and other brands are investing in documentaries as an alternative to reaching younger consumers who are skipping commercials.
— Read on www.latimes.com/business/hollywood/la-fi-ct-brand-documentaries-20190611-story.html
Category Archives: Storytelling
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Sell Outcomes, Not Products
The Remake of the Overboard (2018) Movie

A spoiled, wealthy yacht owner is thrown overboard and becomes the target of revenge from his mistreated employee.
Brownie Bytes Gives this Movie 4 Brownies!
Brownie Bytes Review: Very funny and cute despite what press reviews said.
Funny how the press movie review writers criticize the film with terrible reviews but Amazon reviewers (1,341) give it 4 out of 5 stars. That’s our rating too.
So much for paid review writers.
You might remember the original Overboard (1987) with Kurt Russell and Goldie Hawn. I gave that one 5 stars. But the remake is still worth a watch.
Newspapers Decline Accelerates
The Next Evolution Of Brand Storytelling
With more than 400 million active users every day, stories—the interactive videos at the top of social feeds—are eclipsing other forms of content and are quickly becoming the status quo of sharing.
— Read on www.cmo.com/opinion/articles/2019/3/11/the-next-evolution-of-brand-storytelling.html
Influencers Are Abandoning the Instagram Look – The Atlantic
The look made famous by the platform just doesn’t resonate anymore.
— Read on amp.theatlantic.com/amp/article/587803/
