Category Archives: Tone of Voice

Blink and You’ll Miss It: How a ‘Made You Look’ Banner Can Hijack Attention in 0.05 Seconds

Made You Look Banner / Cover / Masthead design

You have just 0.05 seconds to grab someone’s attention on social media* before they scroll past, making design your most powerful tool to stand out.

That’s why I created the “Made You Look” banner/cover/masthead, a bold and eye-catching header perfect for all my social media platforms. The design uses primary colors—blue, red, yellow, and a touch of green—alongside a stark black-and-white contrast to ensure it stands out in a crowded digital space.

Why Primary Colors?

Primary colors are the building blocks of the color spectrum, universally recognized and emotionally evocative. Blue conveys trust and reliability, red demands urgency and passion, yellow radiates optimism, and green adds a sense of balance and the urge to GO! Together, they create a visual harmony that’s impossible to ignore.

Color Wheel

In the “Made You Look” banner, these colors are arranged in a geometric layout inspired by modernist art**, giving the design a timeless yet contemporary feel. The black outlines and text provide a sharp contrast, ensuring the words pop against the vibrant background, while the gray section adds a subtle balance to avoid overwhelming the viewer.

The Importance of Grabbing Attention First

On social media, users scroll through endless content at lightning speed. If your header doesn’t stop them in their tracks, your message—no matter how insightful—will go unnoticed.

LinkedIn Page Cover Image for R. Michael Brown. Let’s connect!

The “Made You Look” banner is designed to do exactly that: halt the scroll.

See More [R. Michael Brown, Marketing Consultant]

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech

If you’re not using video in your marketing strategy today you are lost in the maze of everyone else.

Think different / Crazy ones speech (with real subtitles) – YouTube
— Read on www.youtube.com/embed/keCwRdbwNQY

What’s So Funny? The Science of Why We Laugh – Scientific American

Scientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the world and shape our lives.
— Read on www.scientificamerican.com/article/whats-so-funny-the-science-of-why-we-laugh/

Video: Two Sexual Partners Share An Incredibly Earnest Appraisal Of Their One Night Stand

Madison and Cody get candid reflecting about their hookup in the post Me-Too era.
— Read on digg.com/video/one-night-stand-discussion

Lock Picker Tests Company’s ‘Improved’ Bike Lock After He Easily Cut The Original. And, Well… – Digg

The CEO of Ottolock did not have kind words for the Lock Picking Lawyer after the YouTuber snipped through the bike lock in seconds. But Ottolock has now released the extra-strength Hexband lock. Unfortunately, it’s still not strong enough.
— Read on digg.com/video/ottolock-review

This Might Be The Most Brilliant Gun Safe Ad We’ve Ever Seen – Digg

It’s a safe for all purposes — you can store anything in there, from your family heirlooms to your lunch.
— Read on digg.com/video/liberty-safe-ad

The Ad Campaign that Saved Old Spice

Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have become legend, leading to a massive increase in sales.

The ad agency responsible for the campaign keeps it going – by appealing to women, not men, just like the original Old Spice ads did in the 1930’s.

Cheddar Video [8:04] 

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