Category Archives: Video

MARKETING MASTERCLASS Persuasion that Works: Hit the Heart – Then Hit Replay

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

Persuasion has been around forever and is mandatory for your business, but you need to understand how it works. It impacts our choices, shapes decisions, and prompts action.

If you want your business to thrive, get a grip on this art. There are only two ways to persuade.

1. Significant Emotional Events and 2. Repeated Messages

First, at the core lies psychology, particularly significant emotional events like crises… …or amazing great news… …and second, the repeated message strategy, much like ads and commercials.

These two ways can boost your influence on customers, businesses, and government entities.

SEE MORE: [R. Michael Brown Marketing & Communications Consulting]

Local Marketing – Shopping | Business Works

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Did you know that a staggering 54% of viewers suspect brands of “pandering” when local ads feel inauthentic?

This surprising revelation from The Local Lift white paper, conducted by Locality and The Harris Poll in November 2024, highlights a critical pitfall most businesses overlook: authenticity is non-negotiable in marketing.

The study shows 71% of Americans expect localized messaging, with 81% of 18-34-year-olds prioritizing it.

Local video ads far outshine national ones in relevance (68% vs. 13%), trust (47% vs. 12%), and purchase intent (63% vs. 13%). Viewers are 6x more likely to see brands in local ads as community members (63% vs. 11%), forging stronger bonds.

The report underscores the power of combining local streaming, broadcast, and social media video with over 70% of viewers agreeing local ads enhance relevance (74%), trust (73%), and curiosity (73%).

Using local news and sports as part of your marketing campaigns – and regular social posts – are an even better way to localize your content. – R. Michael Brown

See More [R. Michael Brown Marketing Consulting]

STEP 1: CONTENT IDEAS & RESEARCH

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An excerpt from “You Are the Media Now: 8-Step Content Marketing System to Boost Sales:”

Once you’ve developed your buyer personas, the next step is to brainstorm content ideas that will resonate with them. This is Step 1 of the Content System.

Content that speaks to your audience’s needs, challenges, and interests are what will set your brand apart and help you stand out in a crowded marketplace with lots of noise. The key to success is research.

Content research ensures that what you’re putting out is relevant, valuable, TRUE, and most importantly, meets the interests, emotional benefits, and demands of your target audience.

This is an area where many businesses fall short, but if done correctly, it becomes the foundation of a successful content marketing strategy.

An excerpt from “You Are the Media Now: 8-Step Content Marketing System to Boost Sales.”

Learn More [RMichaelBrown.com]

#contentmarketing
#contentcreator
#content
#contentmarketingtips

New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales

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Run a Business? Be the Media!

This micro eBook doesn’t just teach marketing; it hands you the blueprint to out-news the press, out-market your competitors, and become an industry thought leader — no matter your size.

In 8-Steps you’ll get it. Only $3.

Learn More [RMichaelBrown.com]

Disrupt Your Market – See Mike’s Freelance Writing Fees

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Are you drowning in vanilla content, where commonplace rules? Are your competitors soaking in the drivel too – or are they beating you?

Inject a dose of rebellion – or a fresh impression – into your brand’s narrative. Maverick freelance writer, R. Michael Brown, is ready to shake up your content strategy.

Why Mike? 5 Reasons

Attention Rebel
Edge that Cuts Through
Fearless Voice
Brand Personality Matching
Priceless Impact at a Bargain

See More [Meet Mike, Freelance Writing Maverick]

@SpaceX Falcon Heavy Launch Last Night 12-28-2023

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Leonor and I watched and recorded from our dock on Lake Huntley in Lake Placid, Florida. Partly cloudy night but still exciting!

Turn the sound on and listen to Leonor’s commentary!

Way to go @elonmusk!

#SpaceX

#FalconHeavy

#space

Sad Day – ‘Popular Science’ Halts Its Online Magazine

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Popular Science, the magazine that popularized many wonky subjects for readers, publishing such authors as Charles Darwin in its 151 years, is no more.

The periodical has stopped publishing its online magazine, its print edition having been halted three years ago.

See More [MediaPost]

Brownie Bytes Take

I was a subscriber and reader throughout my younger years. It spurred my interest in science and technology and encouraged me to become a professional writer that focuses on simple and interesting explanations and how science and technology impacts folks in everyday life. It’s a sad day. A spokesperson said that the market has changed to video. It’s what I’ve been telling organizations for years: If you’re not in the video and broadcasting business, you’ll be left behind. – R. Michael Brown