Category Archives: Writing

Local Marketing – Shopping | Business Works

Did you know that a staggering 54% of viewers suspect brands of “pandering” when local ads feel inauthentic?

This surprising revelation from The Local Lift white paper, conducted by Locality and The Harris Poll in November 2024, highlights a critical pitfall most businesses overlook: authenticity is non-negotiable in marketing.

The study shows 71% of Americans expect localized messaging, with 81% of 18-34-year-olds prioritizing it.

Local video ads far outshine national ones in relevance (68% vs. 13%), trust (47% vs. 12%), and purchase intent (63% vs. 13%). Viewers are 6x more likely to see brands in local ads as community members (63% vs. 11%), forging stronger bonds.

The report underscores the power of combining local streaming, broadcast, and social media video with over 70% of viewers agreeing local ads enhance relevance (74%), trust (73%), and curiosity (73%).

Using local news and sports as part of your marketing campaigns – and regular social posts – are an even better way to localize your content. – R. Michael Brown

See More [R. Michael Brown Marketing Consulting]

STEP 1: CONTENT IDEAS & RESEARCH

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An excerpt from “You Are the Media Now: 8-Step Content Marketing System to Boost Sales:”

Once you’ve developed your buyer personas, the next step is to brainstorm content ideas that will resonate with them. This is Step 1 of the Content System.

Content that speaks to your audience’s needs, challenges, and interests are what will set your brand apart and help you stand out in a crowded marketplace with lots of noise. The key to success is research.

Content research ensures that what you’re putting out is relevant, valuable, TRUE, and most importantly, meets the interests, emotional benefits, and demands of your target audience.

This is an area where many businesses fall short, but if done correctly, it becomes the foundation of a successful content marketing strategy.

An excerpt from “You Are the Media Now: 8-Step Content Marketing System to Boost Sales.”

Learn More [RMichaelBrown.com]

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New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales

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Run a Business? Be the Media!

This micro eBook doesn’t just teach marketing; it hands you the blueprint to out-news the press, out-market your competitors, and become an industry thought leader — no matter your size.

In 8-Steps you’ll get it. Only $3.

Learn More [RMichaelBrown.com]

Disrupt Your Market – See Mike’s Freelance Writing Fees

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Are you drowning in vanilla content, where commonplace rules? Are your competitors soaking in the drivel too – or are they beating you?

Inject a dose of rebellion – or a fresh impression – into your brand’s narrative. Maverick freelance writer, R. Michael Brown, is ready to shake up your content strategy.

Why Mike? 5 Reasons

Attention Rebel
Edge that Cuts Through
Fearless Voice
Brand Personality Matching
Priceless Impact at a Bargain

See More [Meet Mike, Freelance Writing Maverick]

Gen AI Powers Content Marketing Advantage for Early Adopters

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Deloitte Digital’s new research on Generative Artificial Intelligence (Gen AI) in marketing content production reveals that Gen AI is already reshaping content production giving brands an advantage.

See the research that should compel you to collaborate with a forward leaning Gen AI content marketer.

See More [R. Michael Brown Marketing & Communications Consulting]

Your Mobile Device Reception is Worse – Here’s Why

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By R. Michael Brown, Freelance Writer.

Your mobile device reception is getting worse. In an era where smartphones, and Internet of Things (IoT) devices, are extensions of our daily lives, the invisible infrastructure supporting their connectivity—cellphone spectrum—is facing a critical shortage. The exponential growth in wireless devices and our insatiable demand for faster, more reliable connections has led to a scarcity of available spectrum. This shortage has important implications for the future of telecommunications.

To understand why there’s no more cellphone spectrum available, we must examine the complexities of spectrum allocation, usage, and the challenges faced by the telecommunications industry. But first, see the results of a J.D. Power user report completed this year.

On average, between April and June of 2023, U.S. cellphone users reported that out of every 100 times they tried to use data, text, or make a call, they had problems 11 times. That’s up from about nine problems per 100 connections in most of 2020 and 2021.

Reason: Demand Explosion – Finite Spectrum – The Future….

See More [R. Michael Brown Feature Story]

‘It’s Totally Unhinged’: Is the Book World Turning Against Goodreads?

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For Bethany Baptiste, Molly X Chang, KM Enright, Thea Guanzon, Danielle L Jensen, Akure Phénix, RM Virtues and Frances White, it must have been brutal reading. All received scathing reviews on Goodreads, an online platform that reputedly has the power to make or break new authors.

*‘I’m sorrier than you’ll ever know’ … Cait Corrain. Photograph: Daphne Press*

But the verdicts were not delivered by an esteemed literary critic. They were the work of Cait Corrain, a debut author who used fake accounts to “review bomb” her perceived rivals. The literary scandal led to Corrain posting an apology, being dropped by her agent and having her book deal cancelled.

It also uncovered deeper questions about Goodreads, arguably the most popular site on which readers post book reviews, and its outsized impact on the publishing industry. Its members had produced 26m book reviews and 300m ratings over the past year, the site reported in October. But for some authors, it has become a toxic work environment that can sink a book before it is even published.

See More [The Guardian]