Tag Archives: Writing

Lou Gerstner, former CEO at IBM

Lou Gerstner, the Hard-Nosed Outsider Who Taught IBM’s “Elephant” To Dance Again, Died Saturday, December 27, at 83

By R. Michael Brown, Journalist | Feature Story Writer | Multimedia Producer | Former IBMer

When Lou Gerstner arrived in April 1993, IBM was bleeding cash and confidence.

Competitors chipped away at IBM’s legacy strongholds. Analysts openly questioned whether “Big Blue” should be broken up. Internal divisions were siloed and slow.

Gerstner had just led RJR Nabisco. His résumé also included McKinsey and American Express. He became IBM’s first CEO hired from outside the company.

As an IBMer, I shared the frustration with constant internal politics and a lack of customer focus.

Gerstner’s early message was famously blunt: “Execution matters more than lofty vision,” he said.

He rejected a plan to break IBM into smaller “Baby Blues,” betting instead that customers still needed a single integrator capable of delivering end-to-end solutions.

That decision reshaped IBM’s future and helped push the company toward services and enterprise transformation—moves widely credited with reversing one of the most dramatic corporate declines in American business history.

Gerstner’s tenure was not sentimental. He ended long-standing cultural practices, including IBM’s “no layoff” tradition, and he demanded accountability at every level. Yet the results were hard to argue with.

He restored profitability, simplified IBM’s structure, and repositioned the company for the networked economy that would soon dominate global business.

Multimedia Explosion and the Beginning of the Web

For many inside IBM, his leadership style could feel relentless—but it also felt clarifying. Few saw that transformation more closely than I did.

He saw my early multimedia productions—new technology at the time—and recognized their value. He understood that the world’s leading computer company could use multimedia to deliver his messages more powerfully.

Introducing Ultimedia – Multimedia for the Personal Computer and Web. NY Film Festival Award Winner. Producer R. Michael Brown

He gave me the opportunity to contribute and I’m grateful he did. I served as one of Gerstner’s speechwriters and his multimedia producer. Prior to Gerstner arriving, I pioneered IBM’s early multimedia and Internet communication efforts. That work helped redefine how executives communicated at scale in the digital era.

Gerstner would call me and tell me that he “needed some Disney” for his presentation. He wasn’t big on what he called “chitchat” but was open to my ideas for the content we produced. We talked about the future of the web…

See More [RMichaelBrown.com]

Who was Lurch?

Aggregated by R. Michael Brown, Writer, AI Editor

Uncle Festus and Lurch from the Addams Family TV show

Lurch was a fictional character created by American cartoonist Charles Addams as a butler to the Addams Family. In the original television series, Lurch was played by Ted Cassidy.

He is a 6 ft. 9 in. tall, shambling, gloomy butler. In the original Addams Family television series, Lurch has a deep and resonant voice. Although fully capable of normal speech, Lurch often communicates via simple inarticulate moans, which, much like the dialogue of Cousin Itt, his employers have no trouble understanding.

Like any butler, Lurch tries to help around the house, but occasionally his great size and strength cause trouble. He clearly takes pride in his work and is willing to do even the most arduous task.

His character often demonstrates signs of frustration towards his employers; however, his continued presence also suggests loyalty. As a result, he appears to be one of the family.

The family summons him with an ever-present bell pull (in the form of a hangman’s noose). When pulled, it produces a loud gong noise that shakes the house, to which Lurch instantly appears and responds, “You… rang?”, even if wide-angle shots reveal that he was clearly nowhere in the vicinity before; on a few occasions Lurch arrives even before the bell pull is tugged.

Much of Lurch’s history, including his first name and the nature of his relationship to any other Addamses, was originally unspecified. “Lurch” was revealed during the original TV series to be a surname, as there was a “Mother Lurch” who appeared in one episode (portrayed by Ellen Corby). She addressed Lurch as “Sonny”, which could either be a parental nickname or his actual first name. As for his father, he was mentioned twice, once in the second animated series, and in an apparent reference to his Frankenstein’s monster-like appearance, Lurch said, smiling, “He put me together.” And another time in the original series where Lurch mentions his father wanted him to be a jockey (typically short and light people) instead of a butler.

It was stated in Addams Family Reunion that Lurch is part Addams. This plays into his being a creation similar to Frankenstein’s monster. The only definite body part that is from an Addams is his heart. Lurch’s mother appears to be a physically normal, elderly woman, although she does not see anything unusual about the Addams family or their home, with the exception of Thing.

“Lurch” as a Florida ocean lifeguard in Ormond Beach

A decade before Ted Cassidy played Lurch on The Addams Family (and appeared in Star Trek, The Twilight Zone, Butch Cassidy and the Sundance Kid and other films and series) he was an Ormond Beach lifeguard who earned a double major in Speech and Drama at DeLand’s Stetson University. That’s him, second from left. Handsome fella and, by all accounts, a very nice man.

Theodore Crawford Cassidy (July 31, 1932 – January 16, 1979) was an American actor. He tended to play unusual characters in offbeat or science-fiction works, such as Star Trek and I Dream of Jeannie, and he played Lurch on The Addams Family TV series of the mid-1960s.[1][2] He also narrated the intro sequence for the 1977 live-action The Incredible Hulk TV series and provided the growls and roars for the Hulk for the first two seasons before his death. [Wikipedia]

Business Idea? 4 Tips to Make it Successful

Build Your Brand – 1 min.

The first work day of 2023 is today for most and many are setting goals for the year.

Start strong! Your goals and ideas will always work better when you collaborate with top performers. Think about all of your past successes. Did you do it alone? Probably not. Build your brand! Here are tips to help you do that: Design, Content, Marketing Strategy, Reliable Team

See More [R. Michael Brown Tips]

James Patterson’s Writing Started as a Side Hustle — Now He’s One of the World’s Highest Paid Authors

James Patterson at play in his home in the Town of Palm Beach, Florida
James Patterson at home in the Town of Palm Beach, Florida

By Jade Scipioni

At 73, James Patterson has sold more than 425 million copies of his 200 novels globally, making him one of the highest paid authors in the world.

Patterson had annual earnings topping more than $80 million between June 2019 to June 2020 and sold nearly 5 million in books in the U.S. during that time, according to Forbes.

In July, Patterson signed a multi-project deal with Amazon’s Audible for an undisclosed amount, with his first Audible Original, “The Coldest Case” out Thursday.

“I do not work for a living, I play for a living. I love doing it,” Patterson tells CNBC Make It.

But Patterson’s road to success didn’t happen overnight. He started writing as a side hustle and he faced a lot of rejection before getting his first book published.

See More [CNBC]

Today is #WorldBookDay

My personal library of First Editions.

I became a professional writer by first becoming a professional reader. Didn’t grow up with a television. I was in 7th grade when I first saw American TV. So the first years of my life it was all about books. The US Naval base library in Naples, Italy became my second home.

What has your relationship with books been like? Tell me your story.

Happy #WorldBookDay