More meme accounts are going private. Their owners say it’s a new way to gain followers on a crowded platform.
Over the past six months, some of Instagram’s biggest meme pages—like Shithead Steve, with more than 2.5 million followers, howitlook.s (8 million), couplesnote, (8.2 million) greatercomedy, (5.3 million), Pubity (5.1 million), and more—have locked down their accounts, forcing non-followers to request access in order to view their content.
A new strategy to get more followers.