Starting in early 2019, 20 towns across Italy began selling homes for €1, or about $1.10.

Local governments hope the plan will attract fresh faces and new businesses to towns that have been suffering from rapid depopulation and a growing number of abandoned homes for decades. But the true cost of these homes turn out to be much higher than $1.

Business Insider video feature story describes the depopulation problem in rural Italian towns and what small town governments are trying to do about it.

Interesting concept and marketing program. Hint: taxes, fees, and renovation costs amount to a lot more than a $1.