Category Archives: Business

Is Advertising Worth the Investment?

1️⃣ Increased Visibility
2️⃣ Targeted Reach
3️⃣ Brand Awareness
4️⃣ Boost Sales
5️⃣ Competitive Edge

Have you tried advertising for your business? Share your experiences or questions in the comments! Let’s discuss the role of advertising in amplifying business success. 🌟💼

See More [R. Michael Brown Marketing Consulting]

Unlocking Customer Insights: Do You Truly Know What They Want?

Understanding your customers/clients goes beyond just knowing their names and basic demographics. It’s about comprehending their needs, desires, and pain points. 🤔

How well do you know what they truly want? Listen closely to their feedback, engage in meaningful conversations, and conduct interviews to unravel their preferences and expectations, follow them on social media and see what they post. Surveys rarely work. Interview!

Remember, it’s not always what you think they need; sometimes, it’s what they’re longing for that truly matters.

See More Including Case Study [R. Michael Brown Marketing Consulting]

Your Mobile Device Reception is Worse – Here’s Why

By R. Michael Brown, Freelance Writer.

No cell service? Here's why...

Your mobile device reception is getting worse. In an era where smartphones, and Internet of Things (IoT) devices, are extensions of our daily lives, the invisible infrastructure supporting their connectivity—cellphone spectrum—is facing a critical shortage. The exponential growth in wireless devices and our insatiable demand for faster, more reliable connections has led to a scarcity of available spectrum. This shortage has important implications for the future of telecommunications.

To understand why there’s no more cellphone spectrum available, we must examine the complexities of spectrum allocation, usage, and the challenges faced by the telecommunications industry. But first, see the results of a J.D. Power user report completed this year.

On average, between April and June of 2023, U.S. cellphone users reported that out of every 100 times they tried to use data, text, or make a call, they had problems 11 times. That’s up from about nine problems per 100 connections in most of 2020 and 2021.

Reason: Demand Explosion – Finite Spectrum – The Future….

See More [R. Michael Brown Feature Story]

‘It’s Totally Unhinged’: Is the Book World Turning Against Goodreads?

For Bethany Baptiste, Molly X Chang, KM Enright, Thea Guanzon, Danielle L Jensen, Akure Phénix, RM Virtues and Frances White, it must have been brutal reading. All received scathing reviews on Goodreads, an online platform that reputedly has the power to make or break new authors.

‘I’m sorrier than you’ll ever know’ … Cait Corrain.
‘I’m sorrier than you’ll ever know’ … Cait Corrain. Photograph: Daphne Press

But the verdicts were not delivered by an esteemed literary critic. They were the work of Cait Corrain, a debut author who used fake accounts to “review bomb” her perceived rivals. The literary scandal led to Corrain posting an apology, being dropped by her agent and having her book deal cancelled.

It also uncovered deeper questions about Goodreads, arguably the most popular site on which readers post book reviews, and its outsized impact on the publishing industry. Its members had produced 26m book reviews and 300m ratings over the past year, the site reported in October. But for some authors, it has become a toxic work environment that can sink a book before it is even published.

See More [The Guardian]

Sad Day – ‘Popular Science’ Halts Its Online Magazine

Popular Science, the magazine that popularized many wonky subjects for readers, publishing such authors as Charles Darwin in its 151 years, is no more.

The periodical has stopped publishing its online magazine, its print edition having been halted three years ago.

See More [MediaPost]

Brownie Bytes Take

I was a subscriber and reader throughout my younger years. It spurred my interest in science and technology and encouraged me to become a professional writer that focuses on simple and interesting explanations and how science and technology impacts folks in everyday life. It’s a sad day. A spokesperson said that the market has changed to video. It’s what I’ve been telling organizations for years: If you’re not in the video and broadcasting business, you’ll be left behind. – R. Michael Brown

Popular Science Through the Years

AI for Marketing Software Platforms

Future Success Today: Become an AI Authority and Supercharge Your Marketing

I’m a marketing pro on a mission to become an authority on Artificial Intelligence (AI) so I can use the tech to help clients with faster and improved marketing and business – with better results.

I’m looking forward to us doing this together. Nobody can do it alone. Here’s what I’ve found up to this point.

From predictive analytics and machine learning algorithms to natural language processing and chatbots, and visual creation systems, I’ve been searching to understand how these innovations can enhance customer experiences and drive results.

How I’m Using this New AI Knowledge

As I learn these complex AI concepts and skills, I’m working on crafting them into simple, actionable insights and projects for my clients.

Most importantly, I’m trying it out. Learning by doing is the only way with new tech.

I’m experimenting with AI-driven software for marketing content and campaigns, including:

  • An AI video generator called Synthesia. Still a bit robot-like but amazing that it can do it.
  • Learning prompting on ChatGPT (OpenAI) and Bard (Google) to generate more ideas.
  • Creating realistic images and art from a description in natural language with DALL-E.
  • Using SoundDraw to generate custom music for use in video.
  • Multiplying video content with Vidyo.
  • Doing creative headline and keyword research to maximize SEO with VidIQ.

See More [R. Michael Brown Marketing News]

Top 5 Ways to Crush Your Marketing Goals - And Competition by Consultant R. Michael Brown

Top 5 Ways to Crush Your Marketing Goals – And Competition

Business is getting tight! Here are the top 5 marketing and communications moves that your company should make for the rest of 2023 into 2024 to crush your competition during this slowdown.

#InfluencerMarketing
#VoiceSearch
#Personalization
#VideoMarketing
#AI

See More [R. Michael Brown Consulting]