Facebook suspends ~200 suspicious apps out of “thousands” reviewed so far | TechCrunch
— Read on techcrunch.com/2018/05/14/facebook-suspends-200-suspicious-apps-out-of-thousands-reviewed-so-far/
About time….
Since buying the internet phone service in 2011, Microsoft has signed up corporations like GE and alienated long-time Skypers.
— Read on www.bloomberg.com/news/articles/2018-05-10/don-t-skype-me-how-microsoft-turned-consumers-against-a-beloved-brand
Typical #Microsoft. In the biz of making things harder so they can charge more for fixes and more versions. Ugly #BusinessModel
Klout, the company that ranked social media stars for their influence, is shutting down, and the concerns around Facebook and data likely helped its demise.
— Read on adage.com/article/digital/klout-social-media-scoring-service-shutting/313470/
There were yo-yo HR folks, freelancers, and executives that actually believed in this foolishness. Glad I never wasted my time on an an algorithm that made no sense.
17.6 million driver’s license numbers, thousands of ID images stolen in breach.
— Read on arstechnica.com/information-technology/2018/05/equifax-breach-exposed-millions-of-drivers-licenses-phone-numbers-emails/
Credit rating companies are the new robber barons and should be held accountable.
Facebook issued the updated number is a lengthy post by CTO Mike Schroepfer.
— Read on www.cnbc.com/2018/04/04/facebook-updates-the-number-of-users-impacted-by-cambridge-analytica-leak-to-87-million-.html
Rewriting on Steroids
A friend recently told me that they hired a marketing copywriter from one of those online sweatshops where “writers” will work for $5 an hour, and in some cases, less.
While it’s true that you can knock out a letter, or email, to home on the first try, professional writers are worth the fee they charge. After all, the art of writing is rewriting. Anyone working for $5 an hour either isn’t a pro, isn’t very talented, or isn’t working very hard for you.
Think of it this way… a cheap writer is like a cheap “date.” You get exactly what you pay for – and all the bad stuff too.
The content I saw from the online sweatshop was at best amateur. No focus, not helpful, nothing that would motivate anyone to do anything, full of cliches that would make a reader or buyer gag, etc. It came complete with poor grammar and misspellings.
It was clear no research was done, no creative thought was attempted, and no real quotes from real customers. Just words. Lots and lots of them. Abraham Lincoln said, “I’m sorry I wrote such a long letter. I didn’t have time for a short one.” Tight copy takes time and a focus on the objective.
It’s true. Great copy is shorter, has a purpose, is well researched, creative to meet the objective, is a story told well, and works to achieve exactly what the client wants – sales, more web traffic, more foot traffic, signups for information, or whatever the client needs.
The real problem with hiring a sweatshop writer isn’t the cost. “Hey, so what if I lose $5 an hour,” said my friend.
I asked him after the failed attempt was over, could you afford the waste of time? You can’t get that back.
George Zimmerman arrested for allegedly attacking pregnant girlfriend in Florida: report
George, George, George…. can’t you just stay out of trouble?
Well, if you get out of this one too, here’s my public relations advice for you.
Move to Two Egg, Florida (Yes it really exists). Start a sod farm near The Battle of Ekanachatte to grow, what else, grass – and lay low.
In Florida, you can’t get any lower than a sod farmer. Nobody will find you and nobody will care about you.
And you deserve hard labor. How hard is it to avoid getting arrested? Bustin sod is perfect for you. It reminds me of the prison chain-gangs that used to be all over the South. You need self-imposed prison.
One bit of additional advice. You are only allowed a shovel, a rake, and a handsaw to cut the wood pallets to do your work. Try and stay out of trouble with them. You shouldn’t have access to any firearms, power-tools, or booze. And absolutely no women.
Live a life of a hermit for a while. Stay on your farm. You need the break and so do we.
Brownie Bytes 