East coast Florida beaches don’t get much flatter than this. Surf is flat from Miami to Jacksonville.
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Category Archives: Tips & Hints
Why American Wagyu Beef Is the Ultimate Steak Experience You Need to Try!
Wagyu beef in the USA is highly regarded for its exceptional quality, driven by a combination of Japanese genetics, American farming practices, and consumer demand for premium beef.
Here’s why it stands out:
- Marbling
- Fat Quality
- Tenderness
- Flavor
- Breeding and Crossbreeding
- American Rearing Practices
- Accessibility and Variety
- Grading and Standards
The combination of Japanese genetics with American scale and innovation results in a premium product that’s luxurious yet more accessible than imported Japanese Wagyu.
Be Strong… not a victim
Introduction to Book: The Infinite Game
Book Review by R. Michael Brown, B2B Business Journalist and Copywriter
I really like this book. The most important lesson from Chapter 1 of The Infinite Game by Simon Sinek is this:
Business—and life—are infinite games, and to succeed long-term, leaders must stop playing with a finite mindset.
In this chapter, Sinek contrasts finite games (like football or chess, with clear rules and winners) with infinite games, where the objective is not to win, but to keep playing and evolving.
Business, he argues, is an infinite game—there’s no final victory or endpoint. Yet many leaders mistakenly play it with a finite mindset, focusing on beating competitors, short-term wins, and quarterly results.
Sinek’s key message:
“When we lead with a finite mindset in an infinite game, we set ourselves up for failure. Only infinite-minded leaders create organizations that are resilient, enduring, and inspiring.”
This shift in mindset—from winning to growing, from competing to advancing a Just Cause—is the foundation for sustainable success and purpose-driven leadership.
See More at RMichaelBrown.com
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MARKETING MASTERCLASS Persuasion that Works: Hit the Heart – Then Hit Replay
Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?
Persuasion has been around forever and is mandatory for your business, but you need to understand how it works. It impacts our choices, shapes decisions, and prompts action.
If you want your business to thrive, get a grip on this art. There are only two ways to persuade.
1. Significant Emotional Events and 2. Repeated Messages
First, at the core lies psychology, particularly significant emotional events like crises… …or amazing great news… …and second, the repeated message strategy, much like ads and commercials.
These two ways can boost your influence on customers, businesses, and government entities.
SEE MORE: [R. Michael Brown Marketing & Communications Consulting]
Sometimes you just need a really big cup of #coffee…
Need marketing or freelance writing / producing this summer? Contact Mike@RMichaelBrown.com
Content Portfolios
Author of New eBook [February, 2025] – You Are the Media Now: 8-Step Content Marketing System to Boost Sales
Local Marketing – Shopping | Business Works
Did you know that a staggering 54% of viewers suspect brands of “pandering” when local ads feel inauthentic?
This surprising revelation from The Local Lift white paper, conducted by Locality and The Harris Poll in November 2024, highlights a critical pitfall most businesses overlook: authenticity is non-negotiable in marketing.
The study shows 71% of Americans expect localized messaging, with 81% of 18-34-year-olds prioritizing it.
Local video ads far outshine national ones in relevance (68% vs. 13%), trust (47% vs. 12%), and purchase intent (63% vs. 13%). Viewers are 6x more likely to see brands in local ads as community members (63% vs. 11%), forging stronger bonds.
The report underscores the power of combining local streaming, broadcast, and social media video with over 70% of viewers agreeing local ads enhance relevance (74%), trust (73%), and curiosity (73%).
Using local news and sports as part of your marketing campaigns – and regular social posts – are an even better way to localize your content. – R. Michael Brown
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