Your Public Relations Tip for the Day

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Spreading rumors are often a tactic of those that are in denial. It helps their case.

Whether it’s politicians on the national level or posers on the local level, many participate in the fantasyland of denial.

They manufacture fake joy & image via fraud PR.

Even though they have hurt their own party and country, as in Obamacare, or broken up their family by divorce or other personal crisis, a common tactic is to blame others and put on a happy face.

Faking happy only works short term.

Ignoring the big issue you caused or stonewalling doesn’t work.

It fools those that are shallow or have surface level knowledge, without facts, only.

Long term, your national or local personal brand can recover through repentance.

In both cases, the only cure is to take FULL personal responsibility, admit the problem and fix the wrong, apologize publicly, and ask for forgiveness.

Otherwise you are doomed to be known as a: #pretender or #poser and someone that refuses to accept and address serious situations with the proper understanding and care.

Cranking out nonstop happy talk just confirms your denial.

Brownie Bytes for You!

Folks are liking my Brownie Bytes on social media so it’s time to start keeping them on my website. Check in often. I’ll update regularly.

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Here’s the latest:

“How to create advertising that sells” – David Ogilvy

Written a long time ago but still true today. Instead of “ads”, substitute “content.”

The core of the strategy still works. It’s just not pure advertising when you change the focus from ads to content and Internet channels.

Write & Speak with Maximum Emotional Impact

Most people make initial decisions based on emotions. Buy a product, read a book, make a friend. Emotions.

Sure they’ll want to rationalize their decisions but the first instinct is emotional. For many, the last instinct is based on their feelings.  Use the strongest word possible to deliver your message.

If you write or speak for a living, these are words to live by:

Sheet-for-Emotions

Brownie Bytes Started Cooking

You never know what will jump out and byte you!

You never know what will jump out and byte you!

Brownie Bytes are fun tips, serious satire, interesting factoids, and occasional rants about communication, public relations, and marketing.

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